Last year citizens in China were shopping for any seafood item labelled and packaged as a Canadian product. For every dollar Canadians spend on marketing seafood, Norwegian countries spend $72 which is why they get the best prices for their seafood and why their seafood is so sought after. The Western Gulf Fishermen’s (WGFA) Association raised an estimated $300,000 in 2016 for marketing and encourages his members to embrace the Island’s lobster marketing levy. If the lobster industry across eastern Canada pooled its resources they’d be able to leverage between $6 and $7 million annually through industry and government to market Canadian lobster...

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